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Sam Greenholtz has worked in the telecommunications industry for 35 years. He is widely known and highly respected throughout the space for being a straight shooter as well as for being solidly grounded in the historical realities of the telecom business. During his career, many people have heavily depended on Sam for his truthful, forthright, and no-nonsense judgments, helping to lead to significant advancements in sales by scores of suppliers. Before co-founding Telecom Pragmatics, he was a Senior Analyst at Communications Industry Researchers, Inc. (CIR), where he was able to utilize his unique insights into the networking plans and businesses of the Regional Bell Operating Companies (RBOCs) and other service providers. While at CIR, Sam co-authored reports on the metro and long-haul spaces as well as engaged in many consulting assignments.
Sam’s intimacy with the evolutionary and legacy-driven nature of the telecom space comes from over 28 years of experience at what is the present-day Verizon with his last position as Senior Engineer. At the RBOC, Sam led several networking and vendor technical-evaluation efforts and played a very active role in the installations of new solutions, services and architectures including Synchronous Optical Network (SONET) platforms, Dense Wavelength Division Multiplexing (DWDM), as well as digital and optical cross-connects.
Sam brings to Telecom Pragmatics his wide breadth of experience and his well-earned sense of perspective in serving the needs of its customers. A big strength is his ability to delve beneath the surface of matters and acquire extensive intelligence from carriers and other buyers of telecom hardware. Most of all, Sam’s solid reputation for integrity in his work is his biggest asset.
Sam serves as an expert and is a top 5% leader for the Gerson Lehrman Group's Technology, Media & Telecom Group. Learn more at Mr. Greenholtz's GLG profile page.
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Mark Lutkowitz has over 25 years of experience in the telecom market. A recognized expert in the field of optical networking technologies, Mark has a reputation for his frank and hard-hitting, "pragmatic" approach when dealing with both service providers and vendors. Prior to co-founding Telecom Pragmatics, he spent over two years at CIR as Vice President of Optical Networking Research. During his time at CIR, he co-authored numerous reports and consulted to companies covering the entire spectrum of telecom.
Mark’s knowledge of the equipment market spans the whole space from the component level up to the full-system level. His extensive background has helped him to provide very sound and objective analyses. He has successfully worked with lots of major firms in determining the direction they should be taking.
Previously, Mark was the founder and owner of Trans-Formation, Inc., an independent research and consulting firm specializing in transmission equipment markets, which was acquired by CIR. For 14 years, Trans-Formation provided services including supplier analyses as well as assessments of price, competing technologies, entry barriers, market growth factors, and product enhancements. Mark’s service-provider-based research methods were started at Trans-Formation and form the basis upon which Telecom Pragmatics operates. His long-standing relationships in the industry and his fair and impartial views are part of the reason he is able to penetrate the space and to make the most realistic assessments on the telecommunications business. Before starting Trans-Formation, Mark began Northern Business Information’s transmission equipment market research business and left as a senior analyst in 1986.
Mark is the head writer at Telecom Pragmatics and he directs the financial operations of the company.
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